Preparing for a Wholesale Trade Show
Exhibiting in a Wholesale Trade Show is a huge undertaking — and not something to be taken lightly! The expenses alone can be overwhelming. But, with some careful planning, Wholesale Trade Shows can...
View ArticleMaking Your Trade Show Outstanding
I found it rather interesting that while my husband, Malcolm and I, were busy putting the final touches on our Trade Show Exhibiting Secrets eGuide, I received an email from Megan Auman from Designing...
View ArticlePlanning a Successful Trade Show
As most of you probably know, now if when most of the winter trade shows are going on. Hundreds of vendors and thousand of buyers are congregating in cities around the country sharing, looking, buying...
View ArticleFollowing Up After a Trade Show
If you think that you will write most of your orders during a Trade Show, think again!! Most of your orders will come AFTER the show is over and you are back in your office. Although some buyers know...
View ArticleExhibiting and Marketing at a Wholesale Trade Show
Exhibiting at a Wholesale Trade Show can become a huge income boast to your business and your product line. Unfortunately, “build it and they will come” does not apply to Wholesale Trade Shows....
View ArticleInterview with Former Group Show Manager, Part One
I love the internet! Connecting with people is so much easier and fun than the ole’ fashion way! On that note, I am fortune to make the acquaintance with Aubin Wilson, a former Group Show Manager with...
View ArticleInterview with Former Group Show Manager, Part Two
Last week, we started our interview with Aubin Wilson, Former Group Show Manager for George Little Management. Here is Aubin’s tips to exhibitors for making the best impression at trade shows. What is...
View ArticleTips for Increasing Traffic to Your Show Booth
Many of us experience down times while doing a show. If your shows are like ours, it seems like you are either slammed or everyone is walking right on by your booth! So what can you do to encourage...
View ArticleDo You Have a Show Kit?
One of the most important steps in exhibiting at shows is pre-planning. There are emails, notices, and postcards to get out to your customers and potential customers. But this is a different subject...
View ArticleShould You Exhibit at a Trade Show?
I suspect many of you are on your way to a trade show, just getting back from a trade show or are wonder if you should exhibit in a trade show. After sales reps, trade shows are one of the…Read more →
View ArticleDiscounting Your Products
Using discounts can be a good or bad tool depending on how you use it. Over the years as a sales rep, I have heard lots of different reasons why producers wish to discount their prices: Because raw...
View ArticleIs the Role of Trade Shows Changing?
Many producers and rushing to get ready for the annual or semi-annual wholesale trade shows in their area. Exhibiting at trade shows are not for the faint at heart! They take lots of time and...
View ArticleTrade Shows Update
As a continuation of our article on Trade Shows, I have a short interview with a gal I have worked with for many years. Caroli, owner of The Rose Lady, makes most of her sales via Trade Shows. She...
View ArticlePreparing for Trade Shows
Now is the time to prepare for the spring/summer trade shows. If you plan to exhibit, I hope you have done all the registration work, but then what? Even if you put together the best looking booth...
View ArticleInterview with Wendy Rosen
With the American Made Show at the Dallas Market Center coming up June 25-28, I took a bit of time out of Wendy Rosen’s busy schedule to do a short interview. If you are not familiar with this show,...
View ArticleFollow Up or Follow Through?
If you read my articles regularly, you know I talk lots about following up. I learned this trick very early as a sales rep because when I worked with my customers on a regular basis, I found that if...
View ArticleExhibit in Trade Shows?
Deciding to exhibit in Wholesale Trade Shows may be one of the biggest decisions you make with in your product based business. Doing a trade show involves serious commitment of time and resources, and...
View ArticleGift Marts and Showrooms
Gift marts and showrooms are very different from gift shows as they are accessible all year-long. Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large...
View ArticleTips for Increasing Sales at Trade Shows
Exhibiting in Trade Shows is not for the faint-at-heart. Travel to and from the show, shipping products in, lodging and meals are expensive enough — and that is before you calculate the actual booth...
View ArticleTrade Show Follow-Up
Trade Shows are fun, but they are also a lot of work! But, believe it or not, the real work starts after the show is over and you are back in your office. And this is the place most exhibitors…Read...
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